BRAND discovery

Want affordable branding options? Talk to us! We always try to accommodate budget and schedule where possible.

Building WordPress websites since 2008 and doing it with a passion not unlike an addiction


Here at Squeesome, we work hard even beyond the initial ask to make meaningful and lasting changes for your digital presence, because we treat every project like it's our own.

  • Can you tell us the story behind that name?
  • Think 30 second elevator pitch.
  • Try to sum up the goals + mission of your business in 1-2 sentences.

  • Age, income, gender, profession, where they live and shop, what adjectives describe them, etc.
  • (Shopping local, sustainability, flexibility, personalization, etc.)
  • What will make your customers come to you instead of your competitors?

  • Some ideas: Fun, witty, serious, helpful, sexy, brave, approachable, glamorous, feisty, caring, adventurous, relaxed
  • What should people feel when they think of or see your brand? Some ideas: Sincerity, Excitement, Warmth, Competence, Sophistication, Safety
  • What does your business stand for? What are you passionate about?

  • Some ideas: Simple, Intricate, Muted, Bold, Trendy, Rustic, Classic, Luxurious, Boho, Elegant, Modern, Fun, Minimal, Bright
  • Please provide 3 examples of brands that you feel align with your aesthetic and business goals.
  • Print, web, merchandise, etc.
  • List 3-5 colors you're partial to.
  • List colors you don't want to use.
  • Please share any additional considerations or instructions about your brand.
  • This field is for validation purposes and should be left unchanged.

hello, you

Exciting times! Let’s get down to the nitty gritty. This little homework for you is part of the onboarding process to help us get to know you and your brand better.

Take time to answer the questions on this page, but if you do not have all the answers, that’s OK – just fill out what you can. Your answers to this worksheet will be super helpful in setting the tone and direction of your brand, and help us effectively convey who you are and what you do in the most meaningful way.

We can’t wait to know the story behind your brand!

Want a PDF copy instead? Click here to send a request via email.