Branding for Business

BRAND discovery

Want affordable branding options? Talk to us! We always try to accommodate budget and schedule where possible.

Building WordPress websites since 2008 and doing it with a passion not unlike an addiction

REFINED BRANDS & WEBSITES MADE FOR YOU BY PAUL & KAYE

Here at Squeesome, we work hard even beyond the initial ask to make meaningful and lasting changes for your digital presence, because we treat every project like it's our own.

YOUR NAME*
First
YOUR EMAIL*
YOUR BUSINESS
WHAT IS YOUR BUSINESS NAME?
Can you tell us the story behind that name?
WHAT DOES YOUR BUSINESS DO?
Think 30 second elevator pitch.
WHAT IS YOUR BUSINESS PURPOSE?
Try to sum up the goals + mission of your business in 1-2 sentences.
YOUR PEOPLE
WHO ARE YOUR TARGET CUSTOMERS?
Age, income, gender, profession, where they live and shop, what adjectives describe them, etc.
WHAT DO YOUR TARGET CUSTOMERS VALUE?
(Shopping local, sustainability, flexibility, personalization, etc.)
WHAT ARE YOUR UNIQUE SELLING POINTS?
What will make your customers come to you instead of your competitors?
YOUR BRAND
IF YOUR BRAND WERE A PERSON, LIST 5 WORDS THAT BEST DESCRIBE THEIR PERSONALITY.
Some ideas: Fun, witty, serious, helpful, sexy, brave, approachable, glamorous, feisty, caring, adventurous, relaxed
LIST 5 EMOTIONS YOU WANT ASSOCIATED WITH YOUR BRAND.
What should people feel when they think of or see your brand? Some ideas: Sincerity, Excitement, Warmth, Competence, Sophistication, Safety
LIST 5 OF YOUR BRAND'S CORE VALUES
What does your business stand for? What are you passionate about?
AESTHETIC PREFERENCES
LIST 5 WORDS TO DESCRIBE YOUR BRAND LOOK.
Some ideas: Simple, Intricate, Muted, Bold, Trendy, Rustic, Classic, Luxurious, Boho, Elegant, Modern, Fun, Minimal, Bright
LIST 3 BRANDS YOU'RE INSPIRED BY
Please provide 3 examples of brands that you feel align with your aesthetic and business goals.
WHERE WILL YOUR BRAND PRIMARILY BE USED?
Print, web, merchandise, etc.
DO YOU HAVE ANY COLOR PREFERENCES?
List 3-5 colors you're partial to.
WHICH COLORS DO YOU WANT TO AVOID?
List colors you don't want to use.
ADDITIONAL DETAILS
Please share any additional considerations or instructions about your brand.
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Email
This field is for validation purposes and should be left unchanged.

Exciting times! Let’s get down to the nitty gritty. This little homework for you is part of the onboarding process to help us get to know you and your brand better.

Take time to answer the questions on this page, but if you do not have all the answers, that’s OK – just fill out what you can. Your answers to this worksheet will be super helpful in setting the tone and direction of your brand, and help us effectively convey who you are and what you do in the most meaningful way.

We can’t wait to know the story behind your brand!

Want a PDF copy instead? Click here to send a request via email.

HAVE QUESTIONS?

BRAND discovery

REFINED BRANDS & WEBSITES MADE FOR YOU BY PAUL & KAYE

YOUR BUSINESS

YOUR PEOPLE

YOUR BRAND

AESTHETIC PREFERENCES

WE HAVE Answers!